Saturdays are usually not considered as full rest days for designers. For some it becomes an extension of weekday production work, or for some it becomes a time to attend to seminars and talks for personal and professional development. On July 28th, it’s a rainy Saturday for attendees of B+abble talk. As a starter attendees are not required to wake up very early for the seminar, B+abble is scheduled conveniently after lunch and for most designers this time is perfect to maintain alertness and to absorb information.
B+abble is already in its 4th year. It’s an annual event that is organized by Buensalido Architects. It aims to initiate discourse on different fields of design. For this year, the organizers invited four speakers to talk about Philippine Contemporary Design. They invited Aaron Palileo, the co-founder of Building Innovative Design; Mike Constantino, founder of Homonym; Chat Fores, principal interior designer of Chat Fores Design Studio; and Edwin Uy, principal architect of Edwin Uy Design Studio.
Aaron Palileo and Mike Constantino discuss about branding. Aaron or A talked about the 3 key components for successfully standing out and marketing a brand which are The Creatives (people), The Creation (the products) and Creating (the process). Aaron mentioned that creative people are innovators, they always think of ideas that are not yet done. These ideas become creations that are different and that excites the users/ consumers.
However, Aaron reiterated that thinking differently and producing new products is not enough. The creation should be pleasant and functional, it should tingle the five primary senses of a person.
There is also innovation on thinking the process, it is not as easy as going with the flow. In this case going against it and getting deeper in what the consumer wants produces great ideas. He used the Paracetamol brand Saridon as a case study where it never used the same formula of (celebrity endorser + catchprase + Pill representation of bullet) but managed to attract consumers.
Mike Constantino discussed music as part of on-strategy or on-strat marketing. He used the brand Felipe and Sons as part of his case study, where he showed charts of client preferences and there they were able to create a psychological connection between the brand and the owner’s personality.
The third speaker is Chat Fores, she is the interior designer of the luxurious condominiums of Century Properties like Trump tower, Versace and Armani towers. She mostly presented her portfolio and design inspirations. She gave importance to travelling as a way to learn and see new designs.
Being a designer, budget sets the challenge in a project. Chat Fores told a story where one of her clients only gave her a 300k budget to renovate a home. Lights, Furniture and flooring are the key elements that Chat always focuses on designing when given a tight budget. Top of her list is lighting design because she believes that a good lighting design can enhance and highlight good points of the space.
The Last speaker is Edwin Uy the principal architect of Edwin Uy Design Studio. His discussion focused on design authenticity. As a Filipino Architect, it is hard to identify and define Filipino Architecture. Our history and culture is mix of both western and eastern influences that looking for original concepts and ideas is limited. Our education system for one is mirrored to the western format. However, Edwin Uy said that being trained with western education and looking into those ideals doesn’t make you unoriginal or unauthentic, the site, the client and the circumstances make design unique.
I can honestly say that I primarily went to this design talk for the cpd points I’ll be gaining for my license but within the first 20 mins of the seminar, it made me forget about the points and focus on the great learning that’s sinking in me.
I commend Buensalido Architects for this exhilarating design talk and I hope that they continue doing these talks hopefully not only annually but for every opportunity they can have.